The shift towards true representation.

Almost 20% of Australians have some form of visible or non-visible disability. Yet, only 1% are represented in advertising, excluding over 4.5 million Australians and not truly reflecting our society as a whole. So, together with the Dylan Alcott Foundation, we created the Shift 20 Initiative, a collective of major brands making the shift towards normalising disability representation and inclusion.

A dedicated hub with best practice tools and resources for all brands to be more inclusive. Setting the standard for disability inclusion and cementing the long-term impact of the initiative. Co-designed by people with disability.

As part of the Shift 20 Initiative, we redefined the oldest form of media for the inclusive age and set a new industry standard with an innovative approach to outdoor media.
Braille Boards, in partnership with JCDecaux, are now available for all brands, with the ambition it becomes an everyday part-of-life for the vision impaired.