The real-world house of hair

To launch Netflix’s most expensive spy thriller ‘The Gray Man’, we decided to use its most hotly anticipated and talked about feature - the iconic facial hair of the lead protagonists played by Ryan Gosling and Chris Evans. We built from scratch two competing barbershops side-by-side, each offering one iconic look - the ‘good’ side where you could get a goatee like Gosling, or the ‘bad’ where you could get a moustache like Evans. If you wanted something else, too bad.