Donation Dollar
As a nation we have moved quickly to adopt online and digital payment methods – ever more so since the pandemic. Sadly, the shift away from notes and coins has had unforeseen and significant consequences on Australian charities. Many of whom rely on coin donations. Which posed the question: How do we get more Australians to give more often, across more charities, without them spending a single cent? The Donation Dollar. The world’s first currency designed to be given, not spent. One minted for every Australian, creating 25 million reminders to donate.
Awards
CANNES LION
GOLD LION - Outdoor – Culture & Context – Single Market Campaign
GOLD LION - Direct – Use of Ambient Media: Small Scale
SILVER LION - Direct - NFP/Charity/Government
SILVER LION - PR - Launch/Re-Launch
BRONZE LION - PR - Single Market Campaign
SHORTLIST - Outdoor – Culture & Context - Market Disruption
SHORTLIST - Outdoor – Culture & Context – Corporate Purpose & Social Responsibility
SHORTLIST - Outdoor – Culture & Context – Cultural Insight
SHORTLIST - Outdoor – Culture & Context – Challenger Brand
SHORTLIST - Outdoor – Ambient & Experiential – Innovative Experiences
SHORTLIST - Media – Culture & Context – Corporate Purpose & Social Responsibility
SHORTLIST - Design – Brand-Building – Design Driven Effectiveness
D&AD
YELLOW - Direct - Innovation
YELLOW - Media - Direct
YELLOW - Experiential - Community
GRAPHITE - Impact - Initiatives - Non-profits
GRAPHITE - Direct - Press & Outdoor
GRAPHITE - Direct - Product & Service
WOOD - Impact - Design - Non-profits
WOOD - Product - Design - Everyday Consumer Products
THE ONE SHOW
BEST OF DISCIPLINE - Direct Marketing
GOLD - Direct / Non-traditional & Guerrilla Marketing
GOLD - Direct / Physical Items
GOLD - Direct / Integrated Campaign
GOLD - Print / Promotional Items / Physical Products
SILVER - Direct / Innovation & Transformation / Innovation in Direct Marketing
BRONZE - Direct / Craft / Art Direction – Donation Dollar
MERIT - Out of Home / Innovation & Transformation / Innovation in Out of Home
MERIT - Integrated / Integrated Branding Campaign
MERIT - IP & Products / Physical Product
CLIOS
GOLD - Innovation – Medium Innovation
SILVER – Direct – Out of Home
BRONZE – Direct – Use of Product
BRONZE – Out of Home – Ambient
NEW YORK FESTIVALS
BEST IN SHOW - Direct & Collateral: Best Use- Ambient
GRAND - Direct & Collateral: Best Use - Ambient
GRAND - Outdoor: Best Use - Ambient
GOLD - Outdoor: Best Use - Ambient
GOLD - Direct & Collateral: Best Use - Ambient
GOLD - POSITIVE WORLD IMPACT: Public Service - Philanthropic Appeals: Charity/Non-Profit –
GOLD - POSITIVE WORLD IMPACT: Public Service - Civic & Social Education: Charity/Non-Profit
GOLD - Package & Product Design: Best Use - Social/Environmental Good: Charity/Non-Profit
GOLD - Direct & Collateral: Best Use - Social/Environmental Good: Charity/Non-Profit
GOLD - Package & Product Design: Best Use - Innovation
GOLD - Outdoor: Best Use - Social/Environmental Good: Charity/Non-Profit
SILVER - Avant-Garde/Innovative: Avant-Garde/Innovative - Creative Use of Medium
SILVER - Activation & Engagement: Best Use - Ambient – Donation Dollar
BRONZE - Avant-Garde/Innovative: Social/Environmental Good: Charity/Non-Profit
BRONZE - PRINT: BEST USE - Interactive
FINALIST - Direct & Collateral: Craft - Other
FINALIST - Avant-Garde/Innovative: Product Innovation
FINALIST - PRINT: BEST USE - Interactive
SPIKES ASIA
GRAND PRIX - Outdoor - Corporate Purpose & Social Responsibility
GRAND PRIX - Direct - Use of Ambient Media: Small Scale
GRAND PRIX - Design - Environmental / Social Impact
GRAND PRIX - Industry Craft - Outdoor
GOLD - Design - Environmental / Social Impact Direct
GOLD - Direct - Use of Ambient Media: Small Scale
GOLD - Direct - Not for Profit / Charity / Government
GOLD - Industry Craft – Outdoor
GOLD - Media - Use of Ambient Media: Small Scale
GOLD - Outdoor – Corporate Purpose & Social Responsibility
GOLD - Outdoor – Market Distribution
SILVER - Outdoor – Single market campaign
SILVER - PR – Not-for-profit / Charity / Government
BRONZE - Media - Single-market Campaign
SHORTLIST - Innovation – Applied Innovation
SHORTLIST – Integrated Campaign
SHORTLIST - Direct – Single Market Campaign
AWARD AWARDS
GOLD – Direct - Direct Innovation
GOLD – PR & Promotion - Creative Use of Media
GOLD – PR & Promotion - PR-Led Campaign - Integrated
GOLD - PR & Promotion - Product Launch
GOLD – Press & Outdoor - Ambient & Special Build
GOLD – Innovation – Non-brand Innovation - Product Innovation
GOLD – Media - Use of Ambient Media
GOLD – Purpose – Creativity for Good - Service Innovation and Design
SILVER - Direct - Direct Response Integrated
SILVER – Planning - Bravery
BRONZE - Design - Product Design - Interactive Design
BRONZE - Craft - Poster Art Direction - Campaign
BRONZE - Purpose – Creativity for Good - Advertising & Marketing Communications
BRONZE - Purpose – Creativity for Good - Product Design
BRONZE - Planning – Insight
FINALIST - Consumer & Industrial
FINALIST – Purpose - Creativity for Good – Equality
FINALIST – Design
FINALIST – Integrated Campaign
FINALIST – Integrated Graphics
FINALIST – PR Amplification Campaign
FINALIST – Poster Advertising Campaigns
CAPLES
GOLD – Ambient
GOLD – Not-For-Profit
GOLD – PR
FAST COMPANY
FINALIST – Best World Changing Idea – APAC
HONOURABLE MENTION - Best World Changing Idea – Advertising
HONOURABLE MENTION - Best World Changing Idea – Art & Design
HONOURABLE MENTION - Best World Changing Idea – General Excellence
CAMPAIGN ASIA
Top 10 Raveworthy list 2020
CONTAGIOUS
Most Contagious Campaign 2020
BEST ADS
WINNER - Best Interactive
CREATIVE REVIEW
WINNER – Creative Review Annual 2021
AD AGE CREATIVITY AWARDS
FINALIST – Best Work For Good
THE DIRECTORY
WINNER – Outdoor & Events - Issue 58
PR AWARDS ASIA
GOLD - Australia/New Zealand PR Campaign of the Year
GOLD - Non-Profit
BRONZE - Cause-Related - Public Awareness
MUMBRELLA COMMCON AWARDS
WINNER – Best Launch Campaign of the Year